I just have to say that Sex Appeal is so light even on fair skin! But my method of application is for natural glow during the day and Sex Appeal is perfect for that because it is a matte base adding that little bit of flush. I always have to add a bit more color after use so I blend just a tab, just a tab (again) of Gina, Day Dream, Taos or if I'm feeling really confident for a evening advent, Taj Mahal. Yes Taj Mahal on fair skin! I believe with fair skin, a big mistake is over contouring and also another what I refer to as 'mono shading' of using too much light and beige colors that can wash out a fair complexion. Personally one of the best attributes fair skin beauties have is they can rock any shade, tone, or intensity of blush and lip colors. I'm not saying contouring is bad, but is way over done with some fair beauties making a muddy and ruddy. I rather skip a few meals, bite the insides of my cheeks and smile for a natural contour. I bet some people are reading this and thinking - clown. but placed properly and blended, shades like Taos, exhibit a, seduction and Taj Mahal can look so natural and elegant on fair skin. People with uneven texture, enlarged pores, excessive oil sheen really need that matte base to stick to the skin, then layer a bit of a shimmer blush will look so much more radiant.