It really is the most shimmery "bronze" I've seen since Rouge Bunny Rouge's liquid bronze highlight. I think it's more shimmery than Giorgio Armani's fluid sheers in the bronzy tones. I think this is more of a golden-bronze toned highlighter. To me, bronzer's don't usually have this high shimmer level. It's beautiful and unique, but not for everyone. The high level of gold will make it stand out as yellow on cooler toned skin for sure. But on the right skin tone, it's going to really come alive. I totally agree with you that buying blind online is going to be tough with this one.