When I look at the powder in the pan, I do see a bit of shimmer, but when applied to my face, the shimmer transforms into that soft sheen that bare, clean skin has. In case that doesn't make sense, let me say this, the 1st time I contoured with it, that lil voice in my head that wants me to be great screamed "RUN TO TARGET AND GET 5 MORE RIGHT NOW!" I didn't cuz a) that heaux crazy & 2) I don't contour that often so this one will last me at least a year. Butterum, every time I'm in Target, I stroll past the Shea Moisture makeup section just to make sure they still got some in stock. :lol: