Everything I've read has said the 16th so I'm assuming at some point that day they will go online. The Jacqueline Hill highlighter was the first thing I stalked in a long time and it went up around 11:55am (est) but they said beforehand that it was set to release at noon, so I was ready. Not giving a set time makes me nervous so I always check at midnight and then wake up early lol. The last time new KVD stuff released it was around 9am I believe. (The day the brow pens, new liners and everything came out)