I need a new nude and I support the cause. Allthough I may not like the Kardashian family you can't deny that Caitlyn raised a lot of attention for the cause. You can say that there are other people who deserve this more but fact is that everybody now knows who Caitlyn is. If you know who Andrej Pejic, Valentijn de Hingh, Loiza Lamers, Geena Rocero, Carmen Carrera and a lot of others are, good for you. But go to a mall in a subburb and ask a girl or woman who has nothing to do with the cause if they know them and they won't. Ask them if they know who Caitlyn is and they will.
You can't deny she brings attention to the cause in a way the world has never seen before. That is not only good from a marketing point of view but it is also great for the cause. So I will support her, I hope she will sell a boatload of lipstick and I hope that there will be a next time for another transgender model with her own lipstick. If it was up to me, they could do this every year and I will buy that lipstick for the cause and not just for the spokesperson.