I wonder if you were on the Canadian site by mistake? This same scenario has happened to me when I've searched for something and ended up on the US site not knowing it. The new Guerlain bronzers have been up on the Canadian site for a week or so. I would think they should be popping up on the US site any time now.
Nope was definitely on the US site and it showed up in the "new" section. I actually had to go back to the page and add it to my loves to see it because when I clicked on the product link in the "new" section, the link took me to the homepage. I believe they probably posted it and didn't have the stock for the US. Although, other times I've seen them post the item and just have it as coming soon. I assume that because it's live for you guys, that's why it's showing in my loves list like that.
This has happened to a lot of items on my Loves List. Bizarre.
I've usually seen it for any item that's been around for a while and the US stock has sold out but it's still available for the Canadian site. But for items that haven't even properly launched yet.... it really is bizarre.