My town just got a Sephora-- I mean, it's an in-JC Penney's one, not a full store, but considering I'm in the middle of nowhere, like... at least it's something that I don't have to drive an hour for! Of course, they opened on a Friday, so my mother and I couldn't get down to the opening day until after work hours, and all the neat freebies went fast in the early morning (in fact, I don't think they had any sample things left at ALL, not just the special grand opening sets), but on the plus side, it was a little less packed in the evening...
(I am a little bummed about missing out on the freebies, considering how broke I am at the moment-- I wound up spending more than I really should have, but some of that was for my mom and sister, so it doesn't count as blowing ALL that money on myself. And I did get a free travel pouch just with purchase, so... I can't complain)