I usually apply a shadow primer (I use the too faced shadow insurance and find it wonderful but also the primer potion from UD is great), then a light touch of pain pot (I use bare study for bases). This will help your mineralize e/s to stick to your lid and last all day.
Then, I work the e/s with the brush on my hand with a little bit of eye drops (or eyewash, i don't know which is the right english word. I use the ones for contacts but any will do, they're very cheap too and you find them in drugstores): they work as fixators and they enhance the intensity of the colour.
I think I had the better payoff i could from my mineralize e/s in this way.
Hope it would be useful