ok got sugar shock and she-boom! in the mail today
she-boom! is very similar to cello pink, but without the pearl that cello pink has. it is also a touch darker and had a touch more purple in it. it is a cream finish. id say it has better colour payoff than cello pink
argh my tube of sugar shock was kind of split at the top so ive melted the plastic to try and press it back together so now it looks vey ugly but there is still product trying to seep through the crimp at the top.
it kind of looks like a flat, almost bricky red in the tube until you hold it up to the light - it gets these bright "cello pink" coloured swirls through it. i dont personally own Moistly but i think it'd be a lighter version of that but with less red and more purple. it is very sheer on the lips, kind of like a sheer red berry.
and now, for the absolute worst pictures ever. i had to take them on my phone sorry as i still dont have a camera. i tried lip swatch photos - they turned out even worse then these ones so i deleted them
dewy jube, sugar shock, she-boom!, cello pink