Divinity
Well-known member
"The new makeup collection from ck Calvin Klein - the youger, less expensive branch of the company - is neither modest nor neutral. Its whopping 209 products include eye shadows in effervescent shades of pink, purple, and blue, and vivid lipstick colors that would make Gwen Stefani smile." - Allure
"This collection is about taking risks and having fun with makeup. We wanted women to know that they can get playful colors from Calvin." - Kevin Carrigan, creative director for ck Calvin Klein.
"The new color cosmetics line will be introduced Spring 2007 in the United States, Europe, parts of Asia, and duty-free stores world wide. It is then planned to be rolled-out to other key markets globally.The Calvin Klein company said that in order to maintain an exclusive distribution, the line is slated to launch in approximately 150 retail outlets in the United States and in approximately 100 outlets in Europe and Asia, within the first year. The introduction of skin care products is planned for Spring 2008.
The line will be designed to appeal to a multi-cultural, fashion-forward consumer, and will include a core line of signature products that will be the mainstay of the collection, the company says.
The color line will feature over 300 skus, in a full range of shades and textures, with an emphasis on foundations, eye shadows, lipsticks and lip glosses. The line is also planned to include powders, concealers, blushes, bronzers, illuminators, eyeliners, mascaras, eye and brow pencils, lip pencils, nail lacquers, and a collection of makeup brushes.
Packaging and display for the line will be designed by Fabien Baron in conjunction with CRK, Calvin Klein's in-house advertising agency. The advertising campaign is scheduled to break in Spring 2007 magazines, to coincide with the product launch." - Simon Pitman
Pictures courtesy of bellasugar.com and Calvin Klein.
