Carmex is pretty awesome for being medicated/mentholated, but I have found over the years that really thickly textured moisturizers don't in the end actually moisturize as well as thin, easily absorbed lotions/balms. I've switched to Boots' lip balm (they carry the UK drugstore line stateside now, I got mine at Target) because it smells very herb-y and delicious and has a very slick, lightweight texture.