I had been using a cheap Essence stick concealer with Essence pressed powder on top, it was the best that I could find to cover my sunk-in purple circles. The last time I went to MAC, I asked to be matched, the MA did and told me that, for the circles, I should stick to a NW shade to counteract the cool tones in my circles. My Essence stick was running out, so I thought "what the heck" and decided to bring the Select Cover-up. Wow, just wow! Covers amazingly well with so little product that the tube is going to last forever! I dab some press powder on top to make it stick and maximize coverage and it holds all day long (or until I forget I have it on and rub my eyes because of my allergies).