My Collection Concept
I read an amazing concept one of you gals wrote about making your own color story, and I have to admit that I have done the same in my head for a long time now!
I am a graphic design student and every chance I get to design packaging it is always for makeup!
That being said, I have a concept for a collection I lovingly refer to as, Buttercream. The concept revolves around the idea of the colors and textures associated with icing and cookie/candy/cake decorations.
My concept is a line of buttery soft textured shadows, like that of Stila.
That's my idea for packaging - the eyeshadows are essentially in the same size pots they are now, and work the same way with a hinged cap, but are shaped like cupcakes. Its a very very rough picture but I think its cute!
Ideas for colors (all textures are the buttery texture of Stila) eyeshadows:
Creamerly: An ivory with buildable pigmentation from sheer to opaque - perfect highlight.
Petit Four: An ice blue with gold opalescent sheen.
Go Go Ganache: like Mulch but deeper, a pure chocolate brown jeweltone with silver microglitter.
Dreamsicle: A bright orange frost with silver flecks.
Waffle Coned: a darker matte taupe to be used in conjunction with the high glitter and sparkle line.
MSF:
Sugarlust: A matte neutral swirled with silver flecks of sparkle, and bright pink veining with hints of lavender.
Sprinkle Shots: Sprinkle Shots are an even mix of sparkles almost as fine as shimmer, microglitter, and glitter chunks. Can be dusted over body or used any way a MSF would. These are packaged as pigments would be, but with lids that look like a swirl like the top of a cupcake or icecream cone.
Sprinkle Shots come in...
Cocolatte: gold/brown shimmer, with brown microglitter and gold glitter chuncks.
Marshmallow Floof: white shimmer, silver microglitter and rainbow iridescent glitter.
Strawberry Shortstuff: pink shimmer close to Melon pigment shade, with silver microglitter and pink iridescent glitter chunks.
Nail Lacquers:
Candy Coat: a clear base with tons of holographic shimmer of various size grains meant to be used as a topcoat.
Cream Filled: A white very opaque, covers in one coat, with a mother of pearl sheen.
Veluxe Gloss - all neutral shades with a texture that goes on as slightly metallic but with a very small amount of gloss and 50% sheer - like a liquid lipstick but infused with shea butter to moisturize. Packaged like lipglass but with a brush instead of a foam wand.
Colors:
Caramel: A golden taupe
Cupcake: A medium pink, a little darker than bubblegum, with silver microglitter.
Red Velvet: a darker red, close to burgundy, with a hint of gold shimmer.
Eyelashes - one set, called Sugar Wings, with those small pearl tips on every other lash of these dramatically long lashes which are spiked and feathery - very doe-eyed.
Lash Topping: A tube of densly packed glitter suspended in a gel to be applied to give already mascara'd lashes a wet look with added glitter. Mother of pearl would be the shade of choice.
For an icon for my line, I thought of something unconventional, like Giada Delaurentis from Food Network. She is beautiful, has a great smile and a wonderful personality, and really loves her sweets! Her makeup always looks terrific.
For promotional items, I thought of a MAC apron in signature black, with pink rhinestone MAC across the front, and small makeup pouches shaped like cupcakes with sequin accents. If any of the shadows were in a quad, that could be done in a box-of-chocolates packaging.
So maybe I'm a dork, but that's just my idea! Have you ever dreamed up something like this?
