Here's my book-length description:
Just got back from doing this and it was SOOOO easy! I went into Macy's (Rockingham Mall, Salem NH) through the door from the outside and was wandering around through the cosmetic counters looking for anything that looked like a promotion, found nothing, and then found that the 'ordeal' was going on at the entrance to the store where you come in from the rest of the mall. They had signs up explaining what it was,tons of fine print and stuff that no one read, and there were women seated at different tables, one for each brand. There were only like 5 people there besides me, no line or anything. I was nervous about how much you would have to lie to get something/how strict they would be, but people were just wandering over from the mall and asking "whats' this?" and then when it was explained they were like "so youre going to give me something, for free?" YUP. You got a little slip of paper that listed the items you could choose from, and then you chose what line to get into. They did enforce 1 thing per customer. ALL you had to do was print your name, and then sign your name, on this huge unorganized list that had NO other information on it. My mom was with me and I made her do it to so I could get a second thing haha. I got a 3.4 oz Coco Madomoiselle lotion and a Lancome Fatale-something mascara.
Seriously this thing was SO informal, you could go back every day this week, go to 3 stores per day and just keep writing your name (or your alias? hahah)
The only 'bad' thing was that they didn't have the products out for you to see, not even in their boxes. The woman kept having to tell people that they know nothing about the products or what they do because they dont work for the companies, they are just appointed to take care of the settlement. So you kind of just blindly pick something off the list, although I suppose you could have gone back into the store with the list and tried the things at the various counters if you wanted to make a more informed decision? hahaha
Anyways it was great, super simple, and I have 2 new free expensive products!