I don't know who got the pics out first (and who cares) but let's agree to call a spade a spade: the pics are stolen, plain & simple.
Saying that seeing them ahead of time allows you to "prepare financially" for new collections, or speculating that mac must secretly agree with the pics being out for general consumption is simply rationalizing a behaviour which one does not wish to change even when faced with the fact that it's wrong.
There is such a thing as intellectual property law, and before you say that "it's just makeup for god's sake" stop to think (a) if it's "just makeup", why do you care so much, and (b) how many millions mac makes on "just makeup".
It's not a game to them. They don't even CARE about "addicts" I'm going to guess. Their bottom line depends on VOLUME. If only the ADDICTS bought each collection, in its entirety every time mind you, they'd be out of business inside a month.
The fact that the company does not want the pictures released should be good enough for you, and it's good enough for me. I'm not going to die because I haven't seen what mac is releasing next month a week ahead of everyone else.
The pictures were stolen, end of story. The person who stole them may feel "powerful" in their ability to "get the scoop" ... you only have to watch the speed at which some here have copied the links off beautyplaza.de and reposted them here. That's another whole ballowax by the way. How would Specktra like it if another makeup forum used up their bandwidth by posting LINKS to high-res pics stored on its servers all the time?
Anyway, since everyone else is contributing their 2 cents worth, that's mine.