I think Urban Decay's packaging is gorrrrrgeous - very unique and quirky! I LOVE it!
I've just bought their Ammo Box with the UDPP and the Ammo box is sooo pretty, I love the velvet swirls they've added to the front and back!
However I agree, the cardboard isn't going to last the mile if I take it with me in my handbag/kit which is why I'm keeping at home in my drawer.
It's a shame because I'd really like to use their colours in my kit for professional use but I see no way of taking them round without them being shattered because the casing is too flimsy!
Also the UDPP is a lovely bottle, but even when brand new - on my first ever use the other day, woo popped my UDPP cherry
it's hard to get the primer out. Luckily the primer that transfers onto the brush is all you need for both eyelids!!
But I've read so many stories about how much hides in the curves, top and bottom of the bottle! I've witnessed how much lurks there - you can get another 6-12 months use out of the stuff that's hiding by cutting open the bottle and transferring it to a sample pot.
But that's not very practical really. I can see their dilemma - they've probably taken feedback on board but it's coming up with a design that sets them apart from the competition (in keeping with their branding and image) and providing something pracitical. I know most of us would rather have a straight up straight down-shaped bottle for ease of use and don't care about the fancy packaging but I guess they have to have something that gives them an edge.
Maybe with time, they'll solve it! In the meantime, for the amount you pay for the palettes, it'd be nice if their cases could be tougher, like plastic or something! Would probably encourage further sales!
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