As the seller is selling some Estee Lauder products my guess is that these are factory rejects (excuse the term) If the seller,a family member ,friend or contact Etc works for Lauder they can buy these very cheaply at their staff shop or in the US people can very often buy reject stock I only know this because my sister used to work for Lauder.As for the concealers themselves I have one of these and my print is off centre and mine is real as my sister got me it and it came from the Lauder company staff shop