Scene outside MAC on March 7th: MAC attendants waving at passerbys, "Fafionettes" dancing in front of the store door.
Young man:Whoa lookat da clowns boobies? Can dey do that in da mall?
Female: I don't know.
Children (staring) silent.
Older Asian couple just staring.
"Do you have candy?" (Little boy)
"Are you giving out makeup?" teenage girl.
Apparently the were going to do a presentation in the mall center stage on Fafi. Most of the people in the audience were teenage girls and men over 60. I didn't see any working women.The three "Fafionettes" had exposed cleavage and were dancing . Folding chairs were provided to the oldest men from the shopping center.A lot of the older men didn't speak anything but Japanese, and they seemed to be enjoying it more than the teenage girls who asked for samples. (The artist gave out 3 prizes-a lipglass, a compact, and something that appeared to be a paint pot)
The fafionettes were out side the mall MAC store, but not in MACY"S or Neiman's or the Nordstrom that was opening that day. Nordstrom artists had started doing makeovers in the parking lot at 7 in the morning. My friend who was doing NARS that day said they had a number of national artists there, one had already fainted from the heat (like our March, wait till July!!!)
I think older women are not really drawn to shows with "fafionettes", but more drawn to lines like Lauder and Lancome because they are going to get a more glam experience, and a look they can use at work or after. The young lady I see working a Lauder is more concerned I wear "pretty" colours that go with my skin rather than "what's new". Our mall MAC has young women in fishnets and bustiers. A fifty year old travel agent or someone like that(Hawaii is full of people who work in customer service industries) don't want a carnival atmosphere, they don't like the loud music, they feel like they are taken more seriously by the E l. lines.
MAC is wildly successful, they shouldn't change their formula, but the older women who like MAC tend to buy it in dept stores rather than freestanding stores. We are lucky to have that option.