Rimmel's Snog lipgloss is a pretty close cousin to Lovechild. A bit wetter maybe, less staying power, but good for the price. I used to be a big fan of Neutrogena's gloss, the one in the long skinny tube, but I haven't used them in years. Right now my favorite drugstore gloss is Burt's Bees Super Shiny Lipgloss in Zesty Red, which isn't really red at all but more a sheer, brownish plum (at least on my lips).