I think it also depends on your skintone, since a lot of the neutrals are similar in color but different in tone (if that makes sense) - I know a lot of people compare Naked Lunch to Jest, and while I love both colors, I've definitely been reaching for Jest more as it compliments my neutral-to-cool skintone wonderfully. If you're more neutral-to-warm, I think Naked Lunch would be lovely since it has more peach to it. I'm also throwing my vote behind Phloof! because it is probably one of my absolute favorite shades ever.