I actually bought both 'exquisite' (gold) and 'dazzling' (silver) HIP pure pigment shadow sticks and their new volumizing mascara (accidentally in 'blue black').
The shadow sticks are good, but I probably only fell in love with the gold one because I'd never tried gold eyeshadow before. They both improve immensely when applied wet. So much so that I've wet the whole end of the cute little stick so that they go on nice and bold. I've only used them a few times, so I have no idea how long they will last...
The mascara however was a total disappointment. I have stubby little lashes that need all the help they can get, and while my lashes got nice and thick, they were also pretty heavy and clumped. Perhaps they'll look better when I get a new eyelash curler? (My old one's mysteriously absent...)
I have yet to try MAC (soon, I promise), but I'm sure that L'Oreal can't compare.