Time to reveal the e/s of the year (at least in my books): LORELEI
If you are a pale NW and have blue eyes, you need Lorelei! I've been using it for almost two weeks straight as it makes blue eyes pop like crazy. It is golden with the same, but more subtle, undertone than Faux Gold MES. It works as a wash of color, but can also be built to an opaque shade. I love it as a was of color with an add "cross" in the center of the lid and the center of the crease. It opens your eyes in a very refreshing way without adding too much color. I find this the perfect nude e/s for pale blue-eyed beauties. I actually ordered a BU and typically I do not BU e/s.
On a related note: If you can, get all of the e/s them. They are buttery, pigmented AND BLENDABLE. For me it is crucial that they blend well. I know a lot of people are complaining about the size, but personally I don't care much about that. If the quality is there, it is worth my money. If you like darker e/s, def check out Fathom Deep. The purpley undertone will make brown eyes pop!