Highly and respectfully disagree with that. A lot of people, like myself, are not comfortable with trying cosmetics in store. The only way to really know what works is to bring it home and try it. Live in it for a few hours. No, I'm not going to use half a product and decide I don't like it. No, I'm not going to find that i have a bill to pay and need the extra cash. As much as employees and companies are annoyed with returns, they still make bank. Having a no return policy on makeup that doesn't work for you w/o there being something drastically wrong with it will lead to a noticeable dip in sales. People will be afraid to venture out in fear of being stuck with a high end product they don't like just because there wasn't something drastically wrong with it. I'm not taking the L on a $30 lipstick or a $60 foundation. I'm just not. I don't know about now b/c I'm tight and infrequent with my returns, but Sephora used to take back items without a box and/or receipt. That's just dumb. If companies want to limit the number of returns by an individual within a certain period of time, I think that's reasonable.