Well, I've decided that I love this. I bought it on a whim and didn't think it would get any real wear, but it's turned out to be my fall sleeper hit.
I thought this really looked best of WOC, but I have to say that I think it looks great on me too. This is what I wear when I'm at home or racing around on the weekend and I don't want to wear any other makeup. I put on a small amount of balm, let it work in and then layer layer layer this to a nice deep purple. No liner because I don't love how they all change the colour. I like the way it fades, too. Maybe it's the auburn hair, but this colour is surprisingly flattering. It's deep enough to be its own look when I don't have anything else on, but it doesn't wear me because it goes well with my undertones.
I'm so glad I got this - thanks, Purplerinne!