I don't think MAC is dying... But in the beginning, they would put out way fewer collections, but they were good collections! Every product was great. Then they got bought by EL, and they started the collection madness, putting out several each month... I would go by and buy entire collections, now I pick and choose because there is way too much coming out.
I would be OK if they did maybe 4-5 big collections a year with several mini collections and product launches and bring back the high quality levels they used to have. I also feel that the prices got too high for what the product is with so many constant price increases. Maybe the price reductions in the palettes are a way of compensating for this.
That makes sense. The number of collections in the last couple years were an overload. Maybe they are finally coming to their senses