I find the same thing- I have to use a light hand, but the colour does come out just beautifully. I'd considered getting BoR (it's still available on the Canadian web site), but for a few dollars more, I think this was the better investment. Not only do you get more product, but AP is low on shimmer, which I think would be too much with a colour this intense.
If you're interested in MA, I absolutely think it's worth the investment. Both blushes in this collection are high points. It's also quite intense, but absolutely gorgeous and with no real dupes.