I hope you meant pics of the weird Moroccan thingie... because I got all wrapped up in that and now my lips are too stained for RB! Whoopsie! Full face shot:
It does stain your finger (but mostly washes off with soap and water):
This is a little softer in color than it actually appears... it's pretty red in person:
But it's so weird! Looks like a lid who lost her kettle!
So you wet your finger (you could use a lip brush, too), and gently rub it on the painted part inside. The gold adds the barest hint of shimmer, and the red transfers easily to your finger and then to your lips. Doesn't seem to feather, and it's no more drying than any other stain... less so, actually. I popped some balm on top of mine just for comfort, though.