As much as I don't trust MAC. I have a feeling Rhianna had something to do with the way her line launches. Since she was so involved in making the product, I think she is involved in the marketing of it too. In the article with WWD its says that she had brought items from previous collections to her meeting with MAC, so maybe she knows what a hassle it is to get collections items and she wanted all her fans to have a fair chance to buy her products. All true MAC addicts find the products before they show up on the home site, any fan of hers that doesn't know the real deal wit MAC wont have a fair chance of buying her product. But I could be wrong, this could be the result of the back lash of the MM collection. As always, you never know with MAC.