I tried the HD Foundation over the weekend at Sephora. I'm NC50 and shade 177 (Cognac) was the best match. Shade 177 is described as "for dark skin with yellow undertones."
The mua only used three small drops to cover my entire face. She used a foundation brush. No primer or anything else on my face. No cleanser on my face beforehand. I have combination skin (slightly oily t-zone).
Results immediately after application in store:
No perfumed scent; unscented.
'Ok' coverage.
The finish was semi-matte.
Results about an hour later; pics taken in day light:
Still semi-matte
No color oxidation
Natural look in pics; no ashiness.
Wondered if I could have achieved the flawless look with primer, and a tiny bit of concealer.
T-Zone definitely not oily.
My mother thought my skin looked beautiful.
Results five hours later:
Still semi-matte.
Did not fade or rub off.
Slightly oily t-zone.
LIKES:
No scent.
No ashiness in pic taken in sunlight.
Felt natural; not heavy.
Did not rub off by simply touching my face! I loved this!
It washed off really easily but had not rubbed off through normal wear.
Removed foundation with just soap and warm water; and did not use makeup remover. No traces of foundation left.
DISLIKES:
Price but you get what you pay for.
Here are two pics of the fdn sample: