CedriCCentriC
Member
Sorry for the long post...
I had the chance to be invited to a press conference for the soon to open Antwerp MAC store (The first in Belgium, Brussels is said to be next).
The evening was opened with a speech of the director of MAC Benelux. MAC senior makeup artists: Lyn Denoyers and Dave Stella, talked about the major trends on the runway for spring.
Which were:
-skin sculpted with textures instead of shades
-graphic black eyes
-neon colors.
Everything was illustrated with projected images from the shows.
On models they demonstrated 4 looks from shows they worked on. First 2 naturals looks that used different textures to sculpt the face. Then and 2 extremer typical runaway looks: 1 with bright orange flushed cheeks from Vivienne Westwood; the other featuring dark eyes and eyebrows created by Belgian makeup artist Rudi Cremers for Ann Demeulemeester.
The looks were very well executed; but, as I'm TV makeup artist, not really something I could adapt in my own work.
We were then invited to talk to the makeup artists and test the products they used to created the looks. Apart from their products non of the upcoming MAC products were on display...
Anyway... I was able to test the Mineralize Compact Powders. Those aren't really new but I was under the impression MAC was going to launch them in more matte/satin finishes than with the "A Muse" color story. As you know Mineralize Skinfinishes are baked. Lyn Denoyers explained that they were as fine as loose powders because they didn't contain the usual waxes needed to keep powders in compact form. The line will also feature a new Mineralize Satin Foundation (which unfortunately wasn't on display).
Here are images from the campaign and products that come from a CD that was included in a goody-bag that I received at the end of the evening.
MINERALZE SATINFINISH FOUNDATION:
Cap includes a pump!
MINERALIZE SKINFINISHES:
Quote:
I had the chance to be invited to a press conference for the soon to open Antwerp MAC store (The first in Belgium, Brussels is said to be next).
The evening was opened with a speech of the director of MAC Benelux. MAC senior makeup artists: Lyn Denoyers and Dave Stella, talked about the major trends on the runway for spring.
Which were:
-skin sculpted with textures instead of shades
-graphic black eyes
-neon colors.
Everything was illustrated with projected images from the shows.
On models they demonstrated 4 looks from shows they worked on. First 2 naturals looks that used different textures to sculpt the face. Then and 2 extremer typical runaway looks: 1 with bright orange flushed cheeks from Vivienne Westwood; the other featuring dark eyes and eyebrows created by Belgian makeup artist Rudi Cremers for Ann Demeulemeester.
The looks were very well executed; but, as I'm TV makeup artist, not really something I could adapt in my own work.
We were then invited to talk to the makeup artists and test the products they used to created the looks. Apart from their products non of the upcoming MAC products were on display...
Anyway... I was able to test the Mineralize Compact Powders. Those aren't really new but I was under the impression MAC was going to launch them in more matte/satin finishes than with the "A Muse" color story. As you know Mineralize Skinfinishes are baked. Lyn Denoyers explained that they were as fine as loose powders because they didn't contain the usual waxes needed to keep powders in compact form. The line will also feature a new Mineralize Satin Foundation (which unfortunately wasn't on display).
Here are images from the campaign and products that come from a CD that was included in a goody-bag that I received at the end of the evening.
MINERALZE SATINFINISH FOUNDATION:
Cap includes a pump!
MINERALIZE SKINFINISHES:
Quote:
| Courtesy of Discoxlemonade on LJ... She received a mailer about Satinfinish today. Here is their description: Mineralize satinfinish spf 15 the luxurious radiant effect of microminerals made liquid to create a softly diffused, natural, satin-finished foundation. modern, innovative and sun-protective in formulation, it conveniently provides low to medium coverage options. available in shades to perfectly complement all skin tones. to discover how minerals can finish up as soft, smooth, and sensuous as satin, wear it and see. US $26.50, available february |
