Well it certainly is attention grabbing and in that respect it is a success. If you didn't know what Viva Glam was all about already you would probably feel inclined to find out what the ad is for. This is the kind of stunt that gets tounges wagging (or hanging out the mouth in some cases!) Imagine this on a huge billboard. Car crashes would ensue.
And Eve is sooo freakin hot! She looks fantastic.