Quote:
Originally Posted by Hawkeye
And it also is quite telling when you see some of these LE quads (Free to Be, Well Plumed, Sweetie Cakes, Icons....) when 2 or 3 months later they are still on the website. They are still in many stores. You go to the CCO's they are there. You can't get rid of them.
That's an indication that no- they aren't doing that great (they aren't moving product!) and it's also a very big indication that many of the consumers-are growing very weary of the lack of imagination and well thought out color stories and the constant bombardment.
Take wing and well plumed eye quads came from the Untamed Color Story back in Aug. of 2006. Why then is it still readily available online even in Feb of 2007? That's 6 months.
A single eyeshadow, I can be more understanding. A lipstick or a lipgloss - sure I can be even more understanding. A quad? Not so much.
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Eh... A quad, i'm not surprised.
I HATE quads. Why? because typically I only like ONE color in the quad. So instead of being able to buy the 1 color I like (Remember, i dont always (sometimes I do if there all new to me) buy EVERY color in a collection. I buy the ones I like.
Quads force me to buy 2-3 colors I dont like, in order to buy the 1-2 colors I DO like. So in many cases, I have to pay like $30-$40 dollars for 1 ES pot, instead of buying the 1 color I liked for $13. So unless it's a color I really really really really want, I'll typically pass on the quad, and go pick out something else.
I own 1 quad, and that's that was a LE edition Macy's quad from the colection released a month back dealing with all the ballet stuff (forgot the name already), and I only bought it because it had a green/black pot in it that I wanted for doing green smokey eyes. I also have the cool eyes pallet with the 6 colors in it, but I liked over 1/2 the colors in the pallet so it was worth buying to me.
So yeh... I really dont think quads are a good measure of MAC's success, since imho, the only people really buying them anyways are the OCD people who have to collect every color released. For those of us who typically buy only colors we plan on actually wearing, they aren't a very good value, when there are plenty of other things I can get for the same amount of money, that I would use.