I like NARS packaging, I think it's very functional, everything comes with it's own mirror, and rubbery black coating makes it nearly impossible to break anything by accident.
I think MAC comes up with the best names. Other companies, you can link the names together. For example, a lot of the names in NARS are cities, landmarks and countries. The names of MAC products don't really link to each other very often (someone might deeply interpret this, I dont have the time to) and don't always make sense,but it's cool!