Resurrecting this thread!!!
So, at my counter we are putting together mini classes. Each class has a focus (smokey eye, brush 101, pin-up makeup, halloween makeup, etc.) and customers have to sign up to be part of the class. Usually each class has 3-5 people at a time. Basically, we show the customer step-by-step how to do a certain look on a live model and then they can choose what they want to purchase from what they've learned. It's like a mini master class - small enough that you don't need to be certified to teach in front of a group, but great for nights when business is slow!