I haven't posted in forever (I have to admit that I sometimes lurk instead!) but wanted to share that I just received my Rouge Coco Flash today in Jour and LOVE it so far. I had read good things about the lipstick but RCF has truly exceeded my expectations! It's so incredibly comfortable and moisturizing to apply, glides on incredibly smoothly, and my lips feel very moisturized (especially great in the winter). I have way too many lipsticks in my collection and I have to say that so far, RCF seems to give the most pleasant application experience by far. My lips also look hydrated and healthy.
I'm really glad that I ordered RCF as I went back and forth about it, since I've been trying to transition to wearing only "clean" lip products lately (e.g. Bite Beauty, RMS, and I have an order of Kjaer Weis lip products arriving tomorrow). I have a weakness however for Chanel products, and the good reviews & marketing sucked me in (as well as their cool virtual "try on" feature on their website!). Wish that Chanel provided cleaner ingredients but I must say this is exceeding my expectations so far! I've only worn it for a few hours though so will update if anything changes
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Edited to add: I have many Rouge Coco Shines in my collection and for me, RCF glides on so much more smoothly in comparison and is much more moisturizing.