I have to say, I'm amused after reading through this entire thread. I thought that I would add my thoughts on this company, based on what I've seen in person and heard from others.
First of all, I have visited their "store" a few times while I was in southern California. I did notice a lot of MAC bashing being tossed around in conversations between the MUA's and customers there. A lot of girls were asked what makeup brands they were wearing, only to have the MUA's respond by rolling their eyes or bashing the company when they're told that it is indeed MAC cosmetics. It goes from there. I do admit being excited about this makeup line from what I had seen online. However... Seeing them in person, I'm left completely unimpressed. The packaging looks very cheap as does the product inside. Though there is a big color payoff with their shadows, it looked like nothing more than other makeup I've seen being sold at Hot Topic (for half the price, I might add). Many of the eyeshadows had chunky glitter in them and looked, to say the least, cheap.
Now, I believe in letting the product speak for itself. If the company had shady marketing strategies but also had high quality products, I would most likely still be a customer. Since their products leave much to be desired, the shady practices just add to it. Having friends/employees/affiliated people troll various websites that mention the company and attacking people that don't praise it? Reviewing the product as if you're just a normal customer, despite being the owner of the company? Selling wholesale, overpriced makeup and tools? Thats right, I said it. It's shady. You can treat this as gossip or fact. I overheard a former employee of theirs let it slip (or maybe it was intentional? I'm unsure) that their makeup and Medusas are absolutely the same. Whether it be true or not, it doesn't help the growing suspicion that this company is simply slapping their logo onto wholesale makeup from other companies.
As far as the base goes... You've all seen the video the owner did. I don't need to go into detail about how that was also "rigged", since others have already pointed it out. Upon talking to a few people that have purchased the base, I was told generally the same thing. It creases like no other and it stays "wet", rather than absorbing into the skin and drying. Though it does make colors POP, any other pure white base will do just the same (for example, NYX jumbo eye pencils in milk). Don't even get me started on their brushes.
Let me just put it out there, that I'm being unbiased. I'm also not a "brainwashed MAC minion" as it was said in the beginning of this thread, considering I've only started using MAC about a month ago. There are so many other brands out there that carry high quality eyeshadows and products for less than Scandalous Cosmetics. If you're a fan of their products, thats great. However many others, including myself have found it to not be worth it. I just thought I'd share my opinion, since a lot of members here seem to be curious about their products. I know that everyone is always on the lookout for new, quality makeup lines to substitute for MAC. This one just happens to miss the mark.