Yeah I thought it was packed when I went....I think it was the last "sane" IMATS, LOL....now it's just everyone and their mom going. I definitely got some good deals, I saved up for months to go, so I had an insane amount of cash to spend at the time...now I think I have so much makeup I probably wuldn't buy as much hah, but I would love to see some of the MUA's they have, and it's fun to meet some of the Youtube ladies...I met Leesha(XSparkage) and Lauren, Queen of Blending and all the Sugarpill ladies, who were all awesome and nice.