This is how I describe it to customers that complain about high prices -
Our products are made in the best way, with the best ingredients, and we try to keep the cost as competitive as possible. Take advantage of our services that we offer for FREE (or with purchase) to make your buying power go further and to get the best bang for your buck. Looking for a new eye look, but not sure what to do? Get a makeover, buy your minimum (which is amazing to me why more people don't do this) and not only do you have your makeup done for you, but you LEARN how to do it, get the RIGHT product you love, and you haven't wasted a cent (because you aren't taking a chance on a product you haven't tested, and the makeover is free when you spend the minimum, which is nothing, like 3.5 products).
Or, in my case also - (Origins) I offer everyone a free facial when you come in (even if you are getting a simple cleanser) or a massage, to make your money seem like it's going farther. The services are essentially FREE, take them!!!!!