shriekingviolet
Well-known member
Quote:
I don't disagree with that, but at the same time it looks like something they could get at any other brand too, so there doesn't seem to be much to convince them to buy it from MAC as opposed to from someone else. Had I looked at it years ago when I was a makeup lite kind of gal who was afraid of wearing anything but browns, pinks, creams, etc. and was new to MAC I would have thought to myself "I bet I can get something like this cheaper elsewhere. Or at least from some place that offers a GWP." Only later, as a MAC loyalist who likes her palettes, would I consider buying a shade like Vanilla or Kid from MAC as opposed to someone else.
I think it's great to appeal to a wider audience and not just makeup enthusiasts who enjoy color, but there should be something more distinctive about it too that could convince new people to the brand that they couldn't get this anywhere else. And as I said before, I don't think you need bright colors or frosty textures to pull that off.
Originally Posted by lara I.E, new customers. Brand loyalty is an important thing for a beauty company, so anything that lets new customers experience MAC product without being put off by intense colour (face it, a majority of women would look at the Thunder quad and go, 'ahaha, gosh no') is a good thing. The broader their product can appeal, the more customers they can reach. |
I don't disagree with that, but at the same time it looks like something they could get at any other brand too, so there doesn't seem to be much to convince them to buy it from MAC as opposed to from someone else. Had I looked at it years ago when I was a makeup lite kind of gal who was afraid of wearing anything but browns, pinks, creams, etc. and was new to MAC I would have thought to myself "I bet I can get something like this cheaper elsewhere. Or at least from some place that offers a GWP." Only later, as a MAC loyalist who likes her palettes, would I consider buying a shade like Vanilla or Kid from MAC as opposed to someone else.
I think it's great to appeal to a wider audience and not just makeup enthusiasts who enjoy color, but there should be something more distinctive about it too that could convince new people to the brand that they couldn't get this anywhere else. And as I said before, I don't think you need bright colors or frosty textures to pull that off.