I am turned off by how soft they are (MAC's are soft and pigmented enough, we don't need them that soft or pigmented!), and by how much glitter they have (my Uzi is seriously unusable). I also dislike the tacky, cheap looking packaging. The Genie Primer Potion is charming, but the fat foundation potions, strange liquid liner containers, the cardboard palettes, and the plastic coin eyeshadows are a real turn off for me.