In addition to MAC, I collect Barbie dolls, and from what I was told on the Barbie end, this doll is strictly limited to a gold label edition of 25,000 worldwide. I know initially MAC was to receive 10,000 dolls, and then they would be allocated to the stores. From there, the stores would set aside 50% of however many they received for MAC employees to purchase until they were gone. There was supposed to be a limit of 1 doll per customer, including employees on the MAC side. I doubt a 2nd shipment will go to MAC stores unless Mattel has difficulty selling their remaining inventory on their end. Remember, this was a joint collaboration, and MAC is making a majority of their profit on the cosmetic side, and Mattel's majority profit is on the Barbie doll side. On the Mattel side (Barbie), they would have the remaining 15,000 dolls available to sell, with a limit of 2 per customer. If you try to order more, usually when the orders go into the processing phase, they will change your quantity back to the limit of 2, unless they miss it or have not fully implemented the restrictions on the Barbie website. When the doll says backordered, there is a good chance your order will be filled. Mattel will say sold out and will stop selling if they have filled orders for all the anticipated 2nd shipment/backordered dolls to avoid disappointment. So if you want a doll, try and order now while it still says backordered and don't wait until March 05 because your chances are better now. This has been my experience with other LE dolls, and so I hope this helps!