I would also like to add that the way you're presenting yourself is extremely important, especially when giving clients your prices.
When I was starting out in the bridal business, I was literally too chicken to impose my prices on the bridal party. My first wedding was a disaster. Let's just say the bride was the luckiest bride on earth. Because I was later attending her wedding (she was my friend's sister), I offered to do her makeup for free. I had done a trial with her previously as well, and we both agreed that her and her maid of honour were to be made up.
Well let me tell you, EVERYONE at that bridal party took advantage of me. The bride wasn't suppose to pay, but the rest, yes. Well, I walked out with no money, and in addition to having made up 6 women, from 8 am till 3 pm (because of the lack of respect towards me and my time) I left with no tips, as well as a nasty makeup kit that the children couldn't keep away from. Plus, all the products the bride wore, I purchased myself.
Never again.
Since then, I created my own business cards, and set my fees:
Bride: 100$
Bridesmaids: 75$ (if they're more than 3, than 70$ each)
An extra 10$ for lashes.
If more than 5 bridesmaids will be attending, an additional MA is needed.
I will not offer any rebates. I mean, it's crazy how many people will come up to you at a bridal party and say " I only want powder; I only wan't you to apply my lipstick; can you just do my eyes?"...This is where it becomes difficult. A service is just that, a service. Someone can't expect me to use products from my kit, and not charge a thing.