When I was growing up the drugstore brands were Cutex,Maybelline,Covergirl,Yardley ("come and play in my Yardley") and the dept store brands were Borghese,Lancome,Estee Lauder,Elizabeth Arden,and Ultima 2. Of course there was Revlon and Max Factor bridging the gap,and Avon and FashionFair and also Shiseido.Ponds and AngelFace were big drugstore brands and CornSilk was a popular powder. The first eyeshadow I owned was dark blue, and it looked awful. The first cosmetic I owned was a pink lipgloss in pizza flavor that got me "grounded for life" . I was like 15 at the time. I got the first deep blue eyeshadow from my mother at age 16,when people thought I was a boy with long hair,albeit a very beautiful boy at that! We didn't get any beauty magazines at home, but I read Teen,17,Madamoiselle and American Girl in the public library. I learned to put on makeup after dragging around an artportfolio of my my drawings and paintings and instead of getting a job doing illustrations for a dept store got hired as a model. Instead of using Cornsilk and Maybelline,I was introduced to real brushes and higher end products. I still did not like shopping in dept. stores for makeup because I found them "intimidating". To this day,I still don't like department stores....not because they are intimidating, but because some MA's think because I am wearing a good bit of makeup that I'm an easy mark....