MAC Early Buzz - News on Products for 2013

[Naynadine]

Katred...

 

[Genn]

 

[Deadly]

Quote: Originally Posted by Audrey C

My collection currently fits into one drawer, and I'm committed to keeping it this size.



I know this is small by Specktra standards, but it's all (really more than) I need.

I have a whole chest of drawers/dresser for my makeup and it's just fitting. It has 5 quite high drawers.

One smaller chest of drawers is for perfumes. It has 3 drawers - one for full perfumes and a bit of miniatures, one for miniatures(I have a LOT) and one for samples).

 

[MACerette]

I kept buying dupes of the same stuff before I realized enough was enough! I have everything I need and will only purchase unique products or amazing formulas from here on out. That's a pretty nice stash, Audrey C! I love purging makeup. Makes me feel so good.

Now these kind of posts may be inspiring and not only for me.

 

[MACerette]

I agree that the Mac demographic is skewing younger, however, it might come as a shock to you that not every old lady over 30 is finding out about the makeup news via messages delivered by a passenger pigeon and some are even fairly active on social media. I don't think it's so much that we elderly types find Mac difficult to keep up with in our golden years so much as not being as interested in following trends. Now GET OFF MY LAWN.


I think I just threw up in my mouth a little.

If I could have liked this post ten times, I would have.

And I am a 100% sure that more people here threw up in their mouth / several facepalms and

were given.

 

[BuickMackane]

Quote: Originally Posted by katred
I think I just threw up in my mouth a little.

Surely it's your dentures that made you gag?

Come off it Katred, us old fogies should get on with our knitting and polish up our Zimmer frame skills instead of poking our wrinkly noses in stuff we don't understand.

 

[Mac-Guy]

I agree that the Mac demographic is skewing younger, however, it might come as a shock to you that not every old lady over 30 is finding out about the makeup news via messages delivered by a passenger pigeon and some are even fairly active on social media. I don't think it's so much that we elderly types find Mac difficult to keep up with in our golden years so much as not being as interested in following trends. Now GET OFF MY LAWN.

Honey, by no means I have implied that someone 30+ cannot wear MAC nor that they are illiterate following social media, so please do not put words in my mouth. I'm a strong believer in social justice and related topics, thus I find your post somewhat offending, especially as you seem to have misinterpreted my intention.

My initial post was in response to the question why there are no more beauty icon collections. The truth is that MAC has changed their demographic to a younger crowd, which is clearly reflected in their choice of people who promote certain collections. It is also cannot be denied that MAC's marketing strategy requires people to be on their toes all the time, otherwise they'll miss the majority of coveted items. If you do no check the MAC online every hour at least a week before the anticipated release date, you are likely to miss what you wanted to buy. This is certainly an issue for those who do not have the time to fully immerse in the social media business due to family or professional issues.

Finally, it is also very natural that people go through a different range of brands during their life, and the Estee Lauder group certainly has all aspects covered. Most other EL brands do not experience the LE hype and allow people to test their make up in order to make an informed decision.

In a nutshell: Make up, including MAC, is for everybody at any age. But if you compare MAC's current marketing strategy with what they did half a decade ago, it is now clearly aimed at a younger crowd.

 

[MACerette]

Surely it's your dentures that made you gag?

Come off it Katred, us old fogies should get on with our knitting and polish up our Zimmer frame skills instead of poking our wrinkly noses in stuff we don't understand.

This keeps getting better.

 

[VampyCouture]

Surely it's your dentures that made you gag?

Come off it Katred, us old fogies should get on with our knitting and polish up our Zimmer frame skills instead of poking our wrinkly noses in stuff we don't understand.

Buick, I am secretly in love with you lol

 

[MACerette]

I love this so much.

I was thinking, maybe if I put it in writing, it would be legit. Like the Constitution or something...ahh, who am I kidding? hahaha


Buick, I am secretly in love with you lol

and Katred too

I keep bursting out in laughter when I read those posts.

 

[BuickMackane]

Buick, I am secretly in love with you lol

Join the queue darling

I know my avatar fails to convey my animal magnetism in its full glory but I'm glad its being appreciated by ladies of discriminating taste.

 

[VampyCouture]

Join the queue darling

I know my avatar fails to convey my animal magnetism in its full glory but I'm glad its being appreciated by ladies of discriminating taste.

Hahaha. If I may ask, where is your avatar from? I keep racking my brain, but nothing comes of it

 

[BuickMackane]

Hahaha. If I may ask, where is your avatar from? I keep racking my brain, but nothing comes of it

That's what old age does to one

.

Perhaps this will refresh your memory: http://www.youtube.com/watch?v=9l357Ia7UUk

 

[Prettypackages]

Honey, by no means I have implied that someone 30+ cannot wear MAC nor that they are illiterate following social media, so please do not put words in my mouth. I'm a strong believer in social justice and related topics, thus I find your post somewhat offending, especially as you seem to have misinterpreted my intention.

My initial post was in response to the question why there are no more beauty icon collections. The truth is that MAC has changed their demographic to a younger crowd, which is clearly reflected in their choice of people who promote certain collections. It is also cannot be denied that MAC's marketing strategy requires people to be on their toes all the time, otherwise they'll miss the majority of coveted items. If you do no check the MAC online every hour at least a week before the anticipated release date, you are likely to miss what you wanted to buy. This is certainly an issue for those who do not have the time to fully immerse in the social media business due to family or professional issues.

Finally, it is also very natural that people go through a different range of brands during their life, and the Estee Lauder group certainly has all aspects covered. Most other EL brands do not experience the LE hype and allow people to test their make up in order to make an informed decision.

In a nutshell: Make up, including MAC, is for everybody at any age. But if you compare MAC's current marketing strategy with what they did half a decade ago, it is now clearly aimed at a younger crowd.

I didn't get the impression that everything she said was directed towards you. But just her thoughts in general. (like mine below)

I don't think that people stop chasing LE b/c of age though. After awhile, it gets ridiculous. I also don't agree that ppl move on from the brand as they get older. MAC has plenty to appeal to a lot of people. Brands would be foolish to ignore an older crowd. They still have buying power and importance regardless of what the media says. A lot of other brands don't appeal to me b/c they don't seem to appeal to WOC.


I have a friend who is a lawyer and over 40. She wear bright/funky colors/clothes and is hot/sexy as hell. I wouldn't say she is trying to look younger at all. She just looks good. Hell most 20-somethings should try to look like her.

One of my Mom's friends is in her 50's and just sharp. I've always admired her style. It doesn't all end over 30. Not everyone wants to be 20 or want to deal with a 20 year old.

 

[gracie90]

Quote:

I agree that the Mac demographic is skewing younger, however, it might come as a shock to you that not every old lady over 30 is finding out about the makeup news via messages delivered by a passenger pigeon and some are even fairly active on social media. I don't think it's so much that we elderly types find Mac difficult to keep up with in our golden years so much as not being as interested in following trends. Now GET OFF MY LAWN.

You'd probably find out about new releases before MAC sends the emails

 

[Mac-Guy]

Quote:
You'd probably find out about new releases before MAC sends the emails

On that note: I am curious to learn at what point MAC will send out an Archie emails. "Be the first to find out" LOL

 

[sss215]

Good question! They did raquel welch, diana ross, catherine deneuve the packaging was gorgeous! And the colours were awesome too!

Liza Minnelli had an Icon collection also, amazing!

Time has changed. There is a shift from classy actresses to hip 'n new starlets. I don't mind that fact, especially as the consumer pool for MAC gets younger and younger (18-25), whereas the more mature generation (30+) eventually wanders off to other brands that are easier to keep up with, i.e. less social media orientated and less LE focused. After all, anticipating a collection and hunting down strictly limited products epitomizes MAC in 2013. Estee Lauder has enough other brands to keep other consumers entertained who don't want to be part of the LE circle (or just can't be bothered with LE). Thus, new "idols," (Williams, Nikki, Gaga & Co are just more appropriate than old Hollywood style. What I miss, however, are those high quality mini brush sets and the fancy packaging that came out with the beauty icons.

Thank goodness Iris Arfel had a great collection jam packed with sold out and then sold out repromoted lip sticks. I hope she is not the last of the greats that we'll see, but her collection was epic, so it's nice to have had that. MAC changing their marketing strategy to me results in less than stellar products and since they turn out collections so fast, there is much to be desired on some of the quality, and that leads me to look at other brands... Non Estée Lauder brands too since its all the same machine to me. Well maybe not Origins, I love their body products. MAC is the McDonalds of makeup brands now they are catering to a younger generation much like how McDonalds used their happy meal toys to lure in children. Eventually, they will try to spruce up their "adult" menu again, and get back to the Icons! (Rupaul and something more than Viva Glam this time, please)

This makes total sense.  Or you get those 40 something ladies who don't want to look or act their age, who develop a MAC addiction later in their makeup life, and they get a thrill from the new, LE excitement....and love keeping in touch with the new, current celebs of today so their teens don't call them old!!  I know this type of MAC addict all too well....they are the worst!!!LOL

Addict, REALLY??? and not looking at it in the stereotypical way you just illustrated, but what's wrong with that???? I'm sure they are some of MAC's best customers with plenty of their hard earned money to spend on what they love on what makes them look and feel beautiful. I was flipping channels and stopped on Betty White's comedy show. She was a applying her lipstick which was guess what, from a MAC bullet tube. Awe, poor Betty, she "striving" to be on trend, lol

I love Mac and I am 40+. 

 I don't like rules when it comes to makeup.  Plus I am young at heart : )

Right!

 

[Mac-Guy]

MAC is the McDonalds of makeup brands now they are catering to a younger generation much like how McDonalds used their happy meal toys to lure in children. Eventually, they will try to spruce up their "adult" menu again, and get back to the Icons! (Rupaul and something more than Viva Glam this time, please)

I was in love with Variety blush then.

 

[Audrey C]

Brands would be foolish to ignore an older crowd. They still have buying power and importance regardless of what the media says. A lot of other brands don't appeal to me b/c they don't seem to appeal to WOC.


I have a friend who is a lawyer and over 40. She wear bright/funky colors/clothes and is hot/sexy as hell. I wouldn't say she is trying to look younger at all. She just looks good. Hell most 20-somethings should try to look like her.

One of my Mom's friends is in her 50's and just sharp. I've always admired her style. It doesn't all end over 30. Not everyone wants to be 20 or want to deal with a 20 year old.

My comments aren't targeted at anyone - just general.

As a 45 year-old woman, I have to say that only the very young would consider my age old. I don't feel any different than I did at 25 and I'm sure as hell not slowing down yet. If anyone is waiting for me to step back into the shadows and settle on my rocker, they probably have more than three decades to wait. I'm feeling at the top of my game, professionally and personally.

At 20, I was a struggling university student. I loved makeup, but could only spend a portion of my discretionary funds (which were very low) on makeup. At 30, I had a mortgage, two small children and the resultant childcare expenses that go with them and I was still building my career. I remembered liking makeup, but I had little time to fuss with it in the morning and my discretionary spending tended to go on the kids. At 45, I'm mortgage free and no longer have childcare expenses. I have a senior role that demands long hours, but that also allows me to provide well for my family. I'm in my peak earning years and have more play money than I likely will ever again. Am I one of the lucky ones? Absolutely, and I don't take that for granted. I grew up with a single mom and know only too well what it's like to live without any financial security. Having said that, there are lots like me and companies recognize our buying power.

Not only does MAC not dismiss me as outside of their target market, when I walk into a store or counter it's almost certain that I will be offered service before a 20 year-old. Should that happen? Of course not, but it does pretty consistently (and not only when I'm known to the staff). I can almost guarantee that if I walk into a store with my 18 year-old, I will be approached first. Why? I suspect it's because they believe I have more money to spend. She might splurge on a lipstick. I can and will buy what I want, assuming I value it.

I am the same person I was at 20, only more self-aware and assured. Katred is right that I have no desire to chase trends now - I don't need to define myself by them because I already know who I am. I certainly don't care whether teens consider me 'cool' - I outgrew caring about that in high school. I have no difficulty following social media and keeping up isn't the issue - I just have enough life and business experience to call bullshit when I see it, and that's what this hyped LE game is.

I have a lot of MAC products that I love and I'm sure I'll buy more. But MAC isn't the only game in town nor is it always the best game in town, particularly when I'm not nearly as price sensitive as I used to be. It's not a matter of getting too old or uncool for MAC - it's about having no patience for companies that play games with customers.

 

[VampyCouture]

My comments aren't targeted at anyone - just general.

As a 45 year-old woman, I have to say that only the very young would consider my age old. I don't feel any different than I did at 25 and I'm sure as hell not slowing down yet. If anyone is waiting for me to step back into the shadows and settle on my rocker, they probably have more than three decades to wait. I'm feeling at the top of my game, professionally and personally.

At 20, I was a struggling university student. I loved makeup, but could only spend a portion of my discretionary funds (which were very low) on makeup. At 30, I had a mortgage, two small children and the resultant childcare expenses that go with them and I was still building my career. I remembered liking makeup, but I had little time to fuss with it in the morning and my discretionary spending tended to go on the kids. At 45, I'm mortgage free and no longer have childcare expenses. I have a senior role that demands long hours, but that also allows me to provide well for my family. I'm in my peak earning years and have more play money than I likely will ever again. Am I one of the lucky ones? Absolutely, and I don't take that for granted. I grew up with a single mom and know only too well what it's like to live without any financial security. Having said that, there are lots like me and companies recognize our buying power.

Not only does MAC not dismiss me as outside of their target market, when I walk into a store or counter it's almost certain that I will be offered service before a 20 year-old. Should that happen? Of course not, but it does pretty consistently (and not only when I'm known to the staff). I can almost guarantee that if I walk into a store with my 18 year-old, I will be approached first. Why? I suspect it's because they believe I have more money to spend. She might splurge on a lipstick. I can and will buy what I want, assuming I value it.

I am the same person I was at 20, only more self-aware and assured. Katred is right that I have no desire to chase trends now - I don't need to define myself by them because I already know who I am. I certainly don't care whether teens consider me 'cool' - I outgrew caring about that in high school. I have no difficulty following social media and keeping up isn't the issue - I just have enough life and business experience to call bullshit when I see it, and that's what this hyped LE game is.

I have a lot of MAC products that I love and I'm sure I'll buy more. But MAC isn't the only game in town nor is it always the best game in town, particularly when I'm not nearly as price sensitive as I used to be. It's not a matter of getting too old or uncool for MAC - it's about having no patience for companies that play games with customers.