I think as long as it pops on the site map we're good even if its early. Riri was different because you had to have the specific link to it and because it was a big collection aaaand because they gave us a specific launch time which they've never done with any other collection. Im not scared plus there's always macys, nordies, dillards and so on....
p.s. I do beg those who want to call and inquire/complain to not give them more details on how we do our thing here, i read some comments on the riri thread of people calling and telling them "Well we always order early and there's never a problem" just please dont give them any more details