I have been wearing MAC for a long time. If there is anything I have learned over the years is, they don't care. They know that no matter what they do, if they lose a customer or two, there is always one waiting in the wings to replace them. MAC has a cult following and everybody wants to be in bed with them. Until someone comes along, offers what they do, on the scale that they do and at a competitive price, MAC will continue to conduct business just the way they currently do. Now, I'm not crazy so I know that this life they have will not last forever. But right now, living is good and easy for MAC so, there is no reason for them to conduct business in any other manner.