Do you go early? I'm always paranoid that if I miss it online there might be a line up of people before me who will buy up everything and then I won't be able to get it at all.
If you do go in store on one of these crazy launch days, you should really go quite early. I missed getting PB from the Rihanna launch (it sold out in 6 minutes online) so I went in store to get my one lippy. I went an hour early and even though I was the only one there at the beginning, twiddling my thumbs with my coffee, a serious line started forming behind me. The thing was though, that even though I was first in line, when they opened the doors, it was a mad rush and there was no priority. Thank goodness I knew the girls working and they took me straight to the counter. I grabbed the lady behind me in line and took her with me because I wanted to make sure that she got what she wanted too! It was complete madness. But I did get my PB, and yes, it was worth it. Didn't mean for that to be such a long story!
The point being---go early, and know what you want ahead of time so you can go straight to the counter and buy it! It's kind of an adrenaline rush really!
Too bad we don't live in the same part of Canada or we could go together
Edit: haha just caught up with the thread!
@Dolly Snow's three hours puts my one hour to shame---now that's dedication! lol