Women look hot in their 30s, a couple smile lines can't change that. I think crinkles at the corners of the eye are lovely, they definitely make men hotter... Only getting over the self consciousness helps! That said, wear SPF 50 broad spectrum sunblock every single day even in the winter and if you're just running to the car. Reapply every three hours or so. And moisturize as much as you can without breaking out. I use caudalie divine oil and hourglass n. 28 serum. And if I use powder on my face and see lines, I massage in a little Josie maran argan oil on top of the makeup. Also, sweat for at least thirty minutes a day (from exercise not heat), never smoke or drink, and stay hydrated. And get enough sleep. Finally, stop thinking about trying to look younger and start trying to look your age. When I'm 32, I will want to look 32. I worked hard to get where I am. Five things age your skin: 1. Genetics (can't change that) 2. Time/gravity (can't change that) 3. Sun (sunblock! Or be lucky and have dark skin) 4. Nasty environmental stuff (SMOKING) 5. Repeated use (if you smile a lot, you get smile lines, if you frown a lot you get frown lines. So remember smiling is beautiful and aim for getting THOSE wrinkles) But yeah, there are things you can't change, so learn to love yourself NOW. There's a lot more to you than your skin, and anyone who tells you otherwise is an idiot.