I agree with you, they just aren't the same makeup and company I fell for when they first came out. At first when they moved from Sephora to Bloomingdales here in the US I was excited and thought this could be a good thing since not every Sephora had SA's available who could chitchat with you about the full line and in the beginning they brought out their big guns with super friendly artists who were very knowledgeable about the line, a big opening ceremony with Alex Box herself appearing and creating one of her gorgeous editorial looks on a live model and regular beauty school drop-ins scheduled every month featuring a timely makeup focus like "holiday party looks" and "intense Halloween looks." But things started to change... I was excited to see last year's holiday palette and even though I knew they didn't run out of new items quite like MAC does during their LE madness, the SA I had gotten to know asked for my email contact and assured me he'd hold one for me as soon as it arrived and would let me know when it was in store. Weeks went by and I waited to hear from anyone at the store. I eventually dropped by to see the Chanel holiday collection and sure enough, the Illamasqua holiday display was up and they had product. I let them know that I had written my information down and was hoping to get updates on this collection so they took my name again for their "book" so that I could hear about any other upcoming collections. I never heard from any of the SA's. In fact the first few who I'd gotten to know in the first days of launch never seemed to return again. SIGH. Even their tweets about upcoming beauty school drop-ins went silent on my feed. They seemed to just be fading away. And then with edgy colors like Disciple, that gorgeous navy blue kind of like KVD's new Poe, being pulled from their counters but still available on the UK site, as well as some of their edgier nail colors quietly disappearing I started to wonder if the relationship with the mega department stores of North America wasn't working out anymore. And now to find out through the website overhaul that the line is just gone without a word from Bloomingdales, it's like a bad breakup that you get from a text that you knew in your heart was always coming but you never expected it to end quite so abruptly and online for crying out loud. BritishBeautyBlogger has a lovely review of their new collection coming out at the end of the summer (of COURSE now that they've already pulled out of NA and I won't see it in person) at this link (I swear I'm not affiliated! I was just excited to see their newest collection)
http://www.britishbeautyblogger.com/2014/08/illamasqua-collection.html and I think she ends the review perfectly: "[COLOR=3D3D3D]The Illamasqua Once Collection is a bit of a mixed bag for me, I must admit. Sometimes, I think this brand has lost its way a bit; just lost a bit of its edginess that made it so exciting" -BritishBeautyBlogger[/COLOR] [COLOR=3D3D3D]Anywho, that's my armchair analysis/two cent sob story [/COLOR]
LOL