I have a feeling that if it were going to be available in store, we'd have known that it was an Amplified a lot sooner. I could be totally wrong, but there's no way an employee would swatch an Amplified and think it's a Cremesheen. Tons of MAC products are like this. For example, Scene eyeshadow is a Satin. On the top of the box (what you see when you're grabbing a product from a shelf) half it time it's labeled Scene, half the time it's Scene with "Satin" printed directly beneath it. There are tons of packaging variations, they're just very subtle and completely random. Like, there's no universal print button fort a Scene eyeshadow box. However, It will be consistent within batches. (All Scene eyeshadows printed with XYZ will all have that same packaging, even if it's different from the batch before them.) Specifically in regard to Amplifieds, there are any kind of box and bottom sticker variation of Amplified/Amplified Creme. It's just how (someone at) MAC rolls lol. In all honestly, maybe the variations make it more difficult for counterfeiters? So, SO not your fault! MAC is a legit rodeo with clowns running around and cowboys getting bucked off all over the place. It's impossible to keep everything straight, especially when labels vary!